Chau Veggie is a bespoke Vietnamese, vegan/vegetarian food brand dedicated to changing the world, one dish at a time.
The top left shows Chau's original identity when it was called Chau Veggiexpress. This is a snapshot of new logo explorations.
Chau Veggie is a fresh identity that reflects Chau's modern yet comforting restaurant atmosphere with lots of playful colors and a package design that highlights the product inside.
The full moon is a relevant symbol because it is tradition to eat vegetarian during this phase of the lunar cycle in Vietnam.
Branding, Package Design, Strategy