plumpline campaign

art direction/design

A digital media kit for Buxom's Plumpline marketing campaign that includes the following assets+.

30s youtube trueview ad
original 30s music composition
multiple cut downs for social assets
video thumbnails for market testing
1 sephora makeup tutorial
makeup tutorial cut downs for social
marketing emails
sephora digital flyers
homepage banner
instagram/facebook carousel ads
social media cover pages
secondary social content

This was also the first large marketing initiative for Buxom after they began work on refreshing their company identity. Buxom's goal is to create brand awareness as fun, feminine, flirty makeup.