chau veggie

BRANDING, package DESIGN

Chau Veggie is a bespoke Vietnamese, vegan/vegetarian food brand. To the right in the circle is the original logo.

This project is currently a work in progress, but here is a sample of the concept I am working towards...

Chau Veggie is a fresh identity that reflects Chau's modern yet comforting restaurant atmosphere with lots of playful colors and a package design that showcases the product inside.

The full moon is a meaningful symbol in Vietnamese culture because it is tradition to eat vegetarian meals during this phase of the lunar cycle. 

In the next phase, a local Vancouver illustrator will be found to execute the full moon illustration, then typography will follow.